The Seora blog
Practical, well-researched writing on SEO, AI search, and web performance — from the team building the audit.
Article library
Structured data for rich results and AI answers
How to use schema.org and JSON-LD to make pages easier for Google, rich results, and answer engines to understand.
Robots.txt, noindex, and AI crawlers: what each control actually does
A clean guide to crawl blocks, index controls, and crawler allowlists so important SEO pages stay reachable.
JavaScript SEO: rendering pages that crawlers and users can both read
Client rendering can work, but it raises the cost of discovery. Use SSR, hydration discipline, and crawl tests for SEO-critical pages.
International SEO: hreflang, canonicals, and translated pages
How to keep multilingual URLs clean, prevent duplicate signals, and send users to the right language version.
Programmatic SEO without scaled-content spam
How to build template-driven pages that deserve to rank: unique data, editorial controls, and quality gates before publishing.
Image SEO and performance: make visuals rank without slowing pages
Images can win search visibility and destroy LCP. Use filenames, alt text, dimensions, formats, and loading priority deliberately.
Crawl budget and log files: find what Googlebot is really doing
Large sites need more than sitemap checks. Use crawl stats, server logs, and index signals to remove waste.
Core Web Vitals in 2026: what changed and how to pass
The three Core Web Vitals — LCP, INP and CLS — explained with their 2026 thresholds, why INP trips up most sites, and the fixes that move the needle.
Generative Engine Optimization: getting cited by AI search
AI Overviews and assistants answer first and link second. Here's what actually earns a citation — and what Google says is a waste of time.
Internal linking and topic clusters: the architecture that ranks
Internal links route authority and tell Google how your content fits together. The pillar-and-cluster model, anchor-text rules, and what to audit.